Organized by the Macau Productivity and Technology Transfer Center, the Macao Fashion Parade showed Hong Kong the best of Macau local fashion designers. Presented during the Hong Kong Fashion Week 2014 Spring/Summer Collection Fashion Show, held on July 10, four Macau fashion labels (MaConsef, ZICS, Nega C and Nubiano) showcased a total of 60 items on an exclusive catwalk.
The event presents a variety of the latest fashions and accessories, displayed to 17,000 buyers from 74 countries and regions, with a total of 1,250 exhibitors from 21 countries and regions.
After the showcase, we had the opportunity to meet with both Isabella Choi, one of the Macau designers presenting her collection, and Giselle Lam, a former Miss Hong Kong pageant contestant, who was a member of the audience.
It was Isabella Chois first experience showing her creations in Hong Kong. She said that the event was a very exciting experience, and that she had really enjoyed it. Choi admitted she didnt have a clear idea of the publics reaction to her collection, as she was very nervous. Choi is the owner of a small boutique in Macau and sells her creations from there. Choi emphasized that these kinds of events are a very important opportunity for designers such as herself, as it is a unique chance for designers to show their work outside Macau and gain more attention for their work. In particular, Hong Kong is always an important market for sales due to its proximity to Macau.
Giselle Lam, 2011 Miss Hong Kong pageant contestant, commented that she was surprised by the collections presented by the Macau fashion designers, as this was the first time they were showcased in an event of this scale. Lam confessed that there were several pieces that amazed her, especially in the MaConsef by CPPTM collection. This was due to the fact that they showed a lot of creativity whilst still retaining the ability to be wearable. In Lams opinion, this is the most important factor in fashion. Lam particularly admired the nightgowns presented by Nubiano brand, confessing that she frequently wears them in her daily working life. Lam believes that usually cuts can be too formal and straight and felt that the collection presented alternative cuttings to suit a ladys silhouette, which she found very impressive.